Colour analysis is the new summer lingerie leitmotiv! Discover #inpalette

Colour analysis? Lingerie has been checked too. Dear Lover, starting from today you can now find on our e-commerce Chitè Milano the first lingerie capsule collection that is entirely dedicated to the principles of colour analysis. Created thanks to the expertise of Rossella Migliaccio, author of the bestselling book Armocromia and founder of the Italian Image Institute, the capsule #inpalette expands the offer of BLOOMING, Chitè women’s lingerie collection for Spring Summer 2021. But what makes them so unique? Here’s everything you need to know.

Colour analysis and lingerie: the principles applied to Summer 2021 underwear

The protagonists of the #inpalette capsule, created thanks to the expertise of Image and Color Expert Rossella Migliaccio, are the iconic Lover knickers and the Cheeky Lover thong, both hero products of Chitè. Each garment, made with the highest quality satin and with a 100% cotton gusset, features the brand’s signature ruffled edges. In addition, each garment features #inpalette embroidery on the back, which contrasts the colour of the knickers or thong according to the principles of colour analysis. Kncikers and thongs are therefore classified according to the four seasons foreseen by the theory itself: spring, summer, autumn, winter.

Colour analysis lingerie

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Colour analysis and lingerie: #inpalette celebrates women

The new #inpalette capsule by Chitè Milano also wants to be a celebration of female leadership. As a brand created by women for women, co-founder Federica Tiranti talks about the new launch: “We are very proud to have developed the #inpalette capsule, letting ourselves be guided by the theoretical notions of colour analysis received from Rossella Migliaccio. As Creative Director and co-founder (together with Chiara Marconi, CEO of Chitè) of a startup with a team of 10 women under 35, we believe in leadership and female entrepreneurship, values ​​that we find in Rossella’s work and mission”.

Colour analysis and lingerie

No less fundamental is one of the founding pillars of Chitè: mindful beauty. “The #inpalette capsule – continues Federica Tiranti – is combined with one of the founding values ​​of our brand: conscious beauty. Learning the principles of colour analysis can in fact make every woman more aware of the colours and shades that best match her complexion, enhancing herself just the way she is”.

Colour analysis and lingerie

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Colour analysis lingerie summer 2021 trends

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DISCOVER THE WHOLE #INPALETTE COLLECTION

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