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Chitè against gender violence: an awareness campaign to the cry of “I am the women”

Gender violence awareness campaign Chitè

Chitè says stop to gender violence and violence against women. 200 Posters in the streets of Milan, 8 male faces, 1 statement that reads in unison: “I am the women”. On the occasion of Valentine’s Day 2021, Chitè Milano – co-founded in 2018 by Chiara Marconi and Federica Tiranti, respectively CEO and Creative Director – launches an awareness campaign against gender violence and celebrates equality between men and women with the first genderless boxer designed for both him and her. Starting from February 1, 200 posters have been put up in the streets of Milan: the protagonists, 8 men photographed by the creative trio Studio Mare, lend their faces to the awareness campaign to the cry of “I am women” .

Gender violence: the awareness campaign by Chitè Milano

The decision to launch an awareness campaign against gender violence and against women comes in the light of careful reflections, which the CEO of Chitè shared with the Lover’s Journal. “2020 Was a year that marked the life and memory of all of us: the pandemic completely upset the information schedule and crucial issues such as the fight against gender violence have taken a back seat”, says the CEO of Chitè Milano Chiara Marconi. “At the same time – she continues, – data speak for themselves: in 2020, requests for help from victims of violence increased by 71.7% only between March and October. Having founded a company made by women – and dedicated entirely to women – makes us sensitive and responsible. As co-founders, Federica and I deeply believe in the achievements women have made in recent decades. We want to contribute to the self-confidence of all women in our community. It was therefore extremely natural to want to dedicate Valentine’s Day 2021 campaign to this cause, moving from a purely commercial approach towards a communication that is educational, sensitising and honest. The life of us young entrepreneurs is not just made up of numbers, but is based first of all on values ​​and struggles to defend what is most important to us: the well-being of all women wherever they are “.

Gender violence awareness campaign Chitè

Violence against women: ISTAT data

Chitè Milano awareness campaign against gender violence draws its sums in light of the current historical period: cases of domestic violence have increased following the continuous lockdowns from Covid-19. ISTAT data confirm: “The number of valid calls both by telephone and via chat in the period between March and October 2020 has grown significantly compared to the same period of the previous year (+ 71.7%), going from 13,424 to 23,071”. The growth in requests for help via chat has also tripled, peaking from 829 to 3,347 messages. The calls to 1522 – which we remember being the Italian national anti-violence number – were divided into “requests for help from victims of violence” and “reports for cases of violence”: together, they represented 45.8% of valid calls (in total 10,577). Again, only in the period from March to October 2020, calls to 1522 increased by 107% compared to 2019.

“I am the women”: discover all the portraits of the awareness campaign

Gender violence awareness campaign Chitè
Gender violence awareness campaign Chitè
Gender violence awareness campaign Chitè
Gender violence awareness campaign Chitè
Gender violence awareness campaign Chitè
Gender violence awareness campaign Chitè