On the occasion of Valentine’s Day 2021, Chitè announces the launch of the first pair of genderless boxer shorts that both men and women will want to wear! The genderless boxer is now online in 150 pieces limited-edition only, as well as customisable and available in four patterns and colours. Furthermore, Chitè Milano first boxer shorts are the perfect Valentine’s Day gift idea, to celebrate love as a couple in the most special way.
Genderless boxer shorts for him and for her: quality is Chitè
For the launch of its first pair of genderless boxer shorts, Chitè Milano drew inspiration from men’s underwear to re-create it with a feminine twist: both garments are 100% Made in Italy and entirely handcrafted by expert seamstresses in independent artisanal workshops in the heart of the Langhe, in Piedmont. Just like every garment distinguishing the quality of Chitè garments, the boxers are made of 100% cotton and feature an elastic waistband courtesy of Liberty Fabrics. The female boxer differs from the male version because it has no inner support, but still offering style, quality and comfort.
Boxer shorts for men (and women): customise it with Chitè
Chitè genderless boxer shorts are customisable on request: you can add your initials or those of your beloved one, a quote or a word, and you can even pick the style and colour too. With this product launched exclusively for Valentine’s Day 2021, Chitè also wants to pay attention to gender equality and love in all its forms: the launch of this new genderless product takes place simultaneously with the first awareness campaign on violence against women and gender violence by Chitè. For the occasion, 200 posters were put up in the streets of Milan, with 8 male faces and only 1 single claim that reads in unison: “I am the women”. Univocally to the campaign against gender violence, the boxer shorts become a symbol of emancipation. And no longer (just) a present for yourself or your partner.