Intimate eczema, let’s deal with it. At Chitè Milano, we strive for our customers to feel confident in their bodies. Our lingerie is designed with you in mind, with our wishes for you to look in the mirror and feel amazing. As 2020 has rolled around, gone are the days of airbrushing out perfections with women celebrating their stretchmarks and loving their skin for what it was, there are still many who may feel insecure.
Skin and perfection: fashions’ history with perfect skin
It is a widely spread misconception that retouching as an art was born with the invention of Photoshop. Yes, digital retouching is relatively new, but analogue post-processing was created hand in hand with photography in the beginning of 19th century. In 1841, the Englishman William Henry Fox Talbot patented the calotype—the first practical photographic process to create a negative that could generate multiple copies. Just five years later, in 1846, the first known act of photographic retouching was performed by a Welsh colleague of Talbot’s named Calvert Richard Jones: Jones used India ink to retouch one of his images pre-printing.
The demand for perfect body image was set way before Photoshop came into play, with retouching being used in early Hollywood. George Hurrell’s image of actress Joan Crawford shot in 1931 is one of the most famous examples of early aesthetic skin retouching. Hurrell’s smoothed the actress’s skin and removed the fine lines on her face. Sharp used a retouching machine which vibrated the negatives allowing him to manually paint away blemishes, freckles, and fine lines. So, for those of us who do suffer from “imperfect” skin, how is this supposed to make us feel?
Living up to a ridiculous ideal
It’s no surprise that acne and other skin issues have been linked to depression when you consider just how much shame there still is in having visible skin conditions like eczema, psoriasis, and acne. The unfair judgement you experience, and how few people that look like you are presented as beautiful, desirable, and happy.
Not only that, but due to the lack of focus on skin issues, intimate clothing often causes more pain then good for sensitive skin sufferers. Lack of understanding about eczema, underwear can sometimes be made from harmful materials, or badly made gussets than can cause intimate rashes.
How we curate our underwear for you
We not only want you to look great in our lingerie, we want you to feel great too! Our underwear is made for delicate skin in mind, 100% Italian satin, that is Oeko-Tex certified to respect all kinds of skin. By next year, our satin will also be a 100% recycled fabric to keep our promise in terms of sustainability. Plus, all satin knickers have 100% cotton gusset. For the most delicate skin types, we have 100% organic cotton underwear too!
Intimate eczema: why choosing organic cotton?
Unlike many conventional materials, organic cotton is grown without the use of toxic pesticides or fertilizers that can harm your eczema prone skin. These clothes are also typically pigment-free, metal-free, bleach-free, and hypoallergenic. Plus, organic cotton is known to be softer to the touch, more durable, and gentler on your skin. These attributes make it more absorbent, which helps to draw away moisture that can also lead to an eczema flare-up, which makes our lingerie more comfortable for eczema sufferers, It is important to us here at Chité, that you celebrate yourself. And what better way than celebrating your body, than ensuring your sensitive areas are well looked after. No one should feel uncomfortable in their underwear, we want to elevate not only you, and your body, but your skin too.