Hi Lover! From today on, you can buy your new Chitè underwear set by choosing two or more pieces from BLOOMING, the new Chitè Spring Summer 2021 lingerie collection. Launched in multiple drops between March and May, over 50 new lingerie pieces will be available on our e-commerce including bras, knickers, thongs and nightwear. Once again, the founding values of Chitè underwear remain craftsmanship, premium quality fabrics and responsible production: each garment is entirely handmade by expert seamstresses in the best Italian tradition, in independent artisan workshops in the heart of the Langhe, in Piedmont. Available up to size 5 depending on the design, Chitè Spring Summer 2021 lingerie sets will enhance your silhouette by offering you an inclusive underwear that is well suited to your body and personality. Find out more!
Lingerie Set for Spring Summer 2021: Chitè upcoming launches
Chitè Spring Summer 2021 lingerie sets‘ collection will also be expanded in June with the release of a capsule dedicated to music! You can also create a complete underwear ensemble by choosing the iconic tulle Lover knickers in a new version, embroidered with lyrics from famous Italian songs. Being Chitè hero product, each pair of Lover knickers tare also made in satin and are among the best-selling identifiers of the Lover’s Club – the digital community of Chitè – together with the iconic Lolita bra and the Cheeky Lover thong. These three lingerie pieces, together with the pajamas from the Lolita Goes Bed continuous nightwear collection, are all customisable as you like by letting you choose style, color and a word or sentence to embroider for you. At the same time, Chitè will continue to offer the chance to create your own lingerie set by letting you choose fabrics, colors and designs thanks to MyChitè, the first personalization platform ever launched in the world of lingerie.
Lingerie Set for Spring Summer 2021: the latest Chitè campaign
Shot by photographer Guen Fiore, the advertising campaign of Chitè Spring Summer 2021 lingerie collection enhances femininity in a luxuriant, hedonistic, evident way. In line with light and impalpable fabrics, such as lace, embroidered tulle, satin and cotton, and with a fresh and delicate palette that changes from pastel pink to sage green, Chitè celebrates the re-flowering of female soul after a complex historical period, such as pandemic from Covid-19. “With the Blooming collection – explains Federica Tiranti, Founder and Creative Director of Chitè, – we want to offer women a message of lightheartedness. It was a very difficult year globally, there is a need to dream, as well as lightness and freshness. The collection celebrates the arrival of Spring as a symbol of rebirth and flowering. Each woman has her own path of personal growth, acceptance and love for herself which, after the Genesis of FW 20/21 in which we have focused on the concept of roots and concreteness, the female figure of SS21 blossoms and flourishes, radiating what surrounds her with brightness and becoming aware of her own beauty ”.
Lingerie Set for Spring Summer 2021: Why did Chitè choose BLOOMING?
“For the Spring Summer 2021 collection, Chitè continues to celebrate the origins of the world, ending the cycle already undertaken with Genesi, the Fall Winter 2021 collection – explains Art Director Giustina Guerrieri -. With a ‘circular’ structure, which comes to a full completion, in the next Spring Summer that ancestral, essential and concrete nature finds nourishment and flourishes. The woman’s body, which has always been symbolically linked to the natural cycle, explodes in the full potential of her, expressing her feminine essence in a voluptuous riot of colors, but without winks. Goddesses, witches, mermaids: different souls hide in a woman, a very personal magic that has continued to fascinate since the beginning of time. Like a rare flower, we let women continue to seduce us with the spell of their essence “.